Mac 1984

In (1977) ‘Apple’ introduced the ‘Apple II’, a personal computer able to generate color graphics, with its own keyboard, power supply, and eight slots for peripheral devices, which gave users wide possibilities for add-on devices and software programs.

‘Apple’ established its corporate headquarters in ‘Cupertino’ in (1978). The ‘Apple III’ computer, introduced in (1980), sold poorly because of hardware problems and a high price. With ‘Apple II’ sales soaring, in (1982) ‘Apple’ became the first personal-computer company to record annual sales of $1 billion.

In (1983) ‘Apple’ introduced the ‘Lisa’, a personal computer designed for business use that incorporated a handheld mouse to select commands and control an on-screen cursor. The ‘Lisa’ was followed in (1984) by the ‘Macintosh’ personal computer, based on the 68000 microprocessor manufactured by ‘Motorola’. Like the ‘Lisa’, the ‘Macintosh’, also known as the ‘Mac’, incorporated a graphical user interface, which made the computer easy to operate for the novice user.

‘Apple’ entered the office market with the introduction of its ‘LaserWriter’ printer in (1985) and ‘Macintosh Plus’ computer in (1986), a combination that launched the desktop publishing revolution.

Although the company prospered in the early (1980), ‘Wozniak’ left ‘Apple’ in (1985) to start a company of his own. That same year disappointing sales and internal wrangling led to restructuring, the company’s first layoffs, and ‘Jobs’ departure from the company. ‘John Sculley’, whom ‘Jobs’ had hired in (1983) as ‘Apple’ president and chief executive officer, replaced ‘Jobs’ as chairman of the company’s board of directors.

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