Coco CHANEL

‘Gabrielle Chanel’ was a ‘French’ fashion designer and founder of the ‘Chanel’ brand. Her design aesthetic redefined the fashionable woman for the post ‘WWI’ era. She is the only fashion designer listed on ‘Time magazine’ list of the 100 most influential people of the ’20th century’.

‘Chanel’ was credited with liberating women from the constraints of the “corseted silhouette” and popularizing the acceptance of a sportive, casual chic as the feminine standard. ‘Chanel’ influence extended beyond couture clothing. Her design aesthetic was realized in jewelry, handbags, and fragrance.

‘Chanel’ philosophy was to emphasize understated elegance through her clothing. Her signature scent, ‘Chanel No. 5’, has become an iconic product. ‘Chanel’ trademark was a look of youthful ease, a liberated physicality, and unencumbered sportive confidence.

‘Harper Bazaar’ raved over ‘Chanel’ designs: “The woman who hasn’t at least one ‘Chanel’ is hopelessly out of fashion … This season the name ‘Chanel’ is on the lips of every buyer.”

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